About Us

welcome to the hoka 

who we are

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

what makes us different

Feel the Innovation in Every Step

Wearing HOKA is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a unique ride: one designed to be smooth, soft and efficient. And we are always thinking up new ways to make movement more fun, more purposeful, and more empowering. Click below to learn about the technologies that make HOKA footwear one-of-a-kind.