the history of Hoka One One
Hoka One One is a brand of running shoes that was born in France in 2009, thanks to the initiative of Jean-Luc Diard, former president of Salomon, and Nicolas Mermoud, also former Salomon group. The name Hoka means “to fly over land” in Maori, a name that reflects the aspirations of the brand to help runners go faster without getting tired during their sporting endeavors and in particular running which is the sport the brand has always been affiliated with. The company was helped by Christophe Aubonnet, responsible for research and development.